AI Backlash in Gaming: EA, Take-Two, and CDPR Voice Ethical Concerns
EA, Take-Two, and CD Projekt Wary of AI Use in Gaming
The biggest gaming companies are approaching AI cautiously. They’re aware of the backlash from gamers and ethical concerns. Take-Two Interactive and EA see potential in AI but acknowledge serious risks. CD Projekt RED is avoiding AI for now.
AI backlash in gaming industry
Many gamers strongly oppose generative AI, citing artistic theft and job loss. Developers are starting to take that seriously. In Take-Two’s 2025 10-K filing, AI is described as a double-edged sword, boosting production but also inviting backlash. The company noted potential “reputational harm and liability” due to social and ethical issues surrounding AI.
EA’s AI Integration Also Raises Red Flags
EA also addressed these concerns in its investor filing. It warned about public perception and ethical questions of using AI. The company is still moving forward with AI but admits it could damage its reputation if misused. Despite this, EA still believes the gaming industry will greatly benefit from AI in the long term.
CD Projekt Avoids AI for The Witcher 4
CD Projekt’s joint CEO Michał Nowakowski called AI “tricky” due to legal issues with intellectual property ownership. Because of these concerns, CDPR won’t be using generative AI for The Witcher 4’s development.
Generative AI Use in Gaming Keeps Growing
Even with the risks, the gaming industry continues to adopt generative AI tools across development and design. A Market.us study says the AI gaming market could hit $11.11 billion by 2033—a major increase from 2023. More companies will likely follow, balancing innovation with caution as ethical questions grow louder.
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